A.MAR is one of those shops that open with the summer and become part of the season's ritual in José Ignacio. Its offer revolves around beach fashion and vacation wardrobe, with a selection made for coastal life: from sandy middays to sunset at the lighthouse. Its community of tens of thousands of followers on Instagram gives a sense of its pull among those who spend the summer here.

Like any good seaside shop, its activity concentrates in the season months, so it's worth following the account to see collections, hours and news before stopping by. It's a good complement to the town's shopping circuit: among the signature boutiques and design shops, A.MAR brings the freshest, most beach-minded side of the local summer wardrobe.