Felix y Lupe is the beach store of the Felix label in José Ignacio, on the corner of Las Garzas and Las Golondrinas, a few blocks from the square. According to its own presentation, it sells linen garments in bright colours, perfumes and design objects, and the label also has shops in Buenos Aires and along Uruguay's eastern coast.

The portal does not publish opening hours or prices; ask the store directly. The other boutiques with a listing in the village are in the fashion and boutiques selection for José Ignacio.