Felix y Lupe is the beach store that the Felix label set up in José Ignacio, on Las Garzas and Las Golondrinas. If you already know the brand from its shops in Buenos Aires and along the eastern coast, here you will recognise its signature: linen garments in bright colours, perfumes and design objects made for summer. It is a bright stop within the village's shopping circuit, with a warm and easy-going selection.

The store combines relaxed fashion with small objects and accessories that work as a souvenir or a gift. The service keeps the beach-house tone, and its location a few blocks from the square makes it easy to fold into a stroll. If you are after a light garment for the sunny afternoons or something different to take home, you have to stop by and see what they are showing this season.