Magma is a multi-brand clothing store with branches in Punta del Este and, in season, a beach shop in the lighthouse quarter of José Ignacio, at Eugenio Sainz Martínez and Los Cisnes. According to the store, it sells the season's collection and a mix of Uruguayan design and international labels.

The José Ignacio shop runs from October to April, Thursday to Tuesday, and closes on Wednesdays, according to the listing. October to April is the warm half of the year here; the busiest weeks are late December to February. Exact hours, stock and prices are not published by the portal: ask through the listing's contact. Other shops in the village are in the fashion and boutiques selection.