Surfin Uruguay combines a surf shop, a kite shop and a café on the same corner of José Ignacio, on Los Cisnes and Los Tordos. It is the meeting point for anyone looking to gear up before getting in the water: you will find Firewire boards, kites and material from the CORE brand, Mystic wetsuits and accessories, plus clothing and objects made for beach life. The café adds a place to pause between one session and the next.

The shop also works as a reference for the resort's surf culture, where winter offers the best waves and summer concentrates the kite and paddle activity. Whether you are a beginner or already have your own kit, you can drop by to ask about gear, seasonal news or simply have a coffee watching the pace of the village. It is a few steps from the centre, so it is easy to fold into any outing.